How to Earn MILES

ELIGIBILITY: Members and non-Members alike will be able to attend events, check in and earn MILES.  Miles earned for check-ins as well as miles run/walked during the event will be eligible for special prizes and sweepstakes, all redeemable through the Fleet Feet App.  Certain prizes will be available for all app users, whether they are WRW members or not.  We Run Winston members, however, will be eligible to redeem prizes and enter sweepstakes that are restricted and only available to the current members.  Membership will definitely have its privileges!

DO YOU NEED TO HAVE THE FLEET FEET APP?: Yes.  Fleet Feet, Incorporated launched the new app across the Fleet Feet system in November 2018.  This new app allows us to provide better incentives to WRW members, and all our customers.  The old We Run Winston “Points” are now being calculated as “MILES” through the Fleet Feet Rewards app.  Through the app you have the ability to view/manage your own miles account, see events and redeem prizes.

MILES vs. POINTS: Within the FF Rewards app, there are 2 main ways to earn 'points':

  1. “MILES” are earned based on event attendance, volunteering at local events and even running or walking (if you connect your account to Garmin or Strava).  MILES can be redeemed for special prizes and sweepstakes. 
  2. “POINTS” are also tracked in the app, and are earned based on purchases made in the store or online.  POINTS are only earned through purchases and only redeemable as loyalty rewards to be spent in the store/online at

POINT STRUCTURE: Miles for We Run Winston activities will be awarded as follows:

  • WRW Weekly Runs – 5 Miles for checking In
  • WRW Fun Run Events – 20 miles for checking in
  • WRW Signature Races – 40 miles for checking in
  • Volunteering – 50 miles (will be added by event administrator)
  • AND, every mile walked/run at any event (or otherwise) also earns a mile in the app! (E.G. – if you check in at a Wednesday run and run 3 miles, you earn 8 miles in the app)

PRIZES AND SWEEPSTAKES: Within the app, review available rewards to see what you can redeem miles for.  This list is continuously updated and includes national as well as Winston-Salem specific prizes and sweepstakes.  All Fleet Feet app users can earn miles and will have access to certain prizes and sweepstakes.  

  • Current Prize examples:
    • FF Boco Trucker Hat – 200 miles
    • FF Camp Mug – 100 miles
    • $20 off apparel coupon - 200 miles
    • Fleet Feet duffel bag - 100 miles
    • Normatec Recovery Boot Rental - 250 miles
    • WRW Insulated Mug - 220 miles
    • 2020 Miles - earn a $100 giftcard to Fleet Feet! (you need to 'save' all your miles to get to this level)

REDEEMING FOR PRIZES AND SWEEPSTAKES: All redemptions will be initiated by the customer, through the FF Rewards App.  You need to 'redeem' your MILES through the app before you can accept any prizes at the store.